WIN THE OLYMPICS, USE THE WIN WISELY 

BARCELONA WAS NOMINATED BY THE IOC IN LAUSANNE 17 OCT 86, TO BE THE SITE FOR THE 1992 OLYMPICS. BY 1990, TOTAL PUBLIC INVESTMENT OF €5,000 MILLION WAS SPENT.

WHAT THE HEAD OF THE CITY ARCHITECT, ORIOL BOHIGAS, DID WITH THESE FUNDS BY ENABLING A “CIUDAD DE LOS LÁPICES,” OR A SERIES OF ACUPUNCTURAL URBAN INCISIONS OF TRANSPORT HUBS, PARKS, SCULPTURES, NEIGHBORHOODS, AND WALKWAYS IS UNPARALLELED IN THE HISTORY OF CREATIVE URBAN DEVELOPMENT. BOHIGAS ADVANCED A TECHNICAL, THEORY-BASED CAPACITY TO DIRECT A PROCESS OF GREAT ADMINISTRATIVE AND OPERATIONAL COMPLEXITY.

AVANT GARDE COMMITMENT, IN A PRACTICAL WAY

THE CITY IS UNIQUE IN THAT A GOAL STATED IN ITS OFFICIAL PLAN IS TO PROMOTE ITSELF "AS A MARKET FOR AVANT-GARDE CULTURE.” WE DRAW LESSONS FOR OUR BOHIGAS’ BARCELONA COLLECTION- PIECES GUIDED BY OUR DESIGN DISCIPLINE TO UNDERGIRD PERSONAL EXPERIMENTAL THINKING AND ACTION.

SMALL, NUMEROUS RATIONAL SCHEMES ←→ COHESIVE, EMOTIONALLY FELT PROGRAM

ORGANIZING THE LOOKS INTO CAPSULES CONCEPTUALLY ENRICHED BY OUR DEEP DIVE INTO BARCELONA’S URBAN PLANNING, WE DEVISED COOL CYCLE_23 (LIKE THE MEDITERRANEAN HAUNT) TO LIVE, PLAY, WORK, PRODUCE, REMEMBER AND FLOW IN.